Just Because

Just Because

Last month I sent out a poll asking subscribers to vote on their favorite theme for 2026 spring originals, along with suggested occasions where each theme would work well as a gift. 

Here’s a reply I received:

“…but not just for those getting married or having babies. Us single folks need love too.”


Most women know very well how to plan others’ celebrations and make them feel loved.

We were raised that way—it’s why in the email newsletter this subscriber was replying to, I didn’t think twice about describing these mini bouquets as wedding or baby shower gifts.

But the reminder many of us need is to show ourselves the same love… with no guilt, and no special achievement or milestone needed.

I’m now unofficially calling this bouquet series the “Just Because” collection. If it’s been a while since you’ve gotten flowers, these are for you 💛 And I’m making more—so let me know what flowers or colors you’d love to see next!

Shop the "Just Because" collection here.

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